At the top of the page click the "New Bidder" option to get started.
Enter the email address for your account and click the "check email" button. This step will confirm if you've alreay have an online bidding account. If your email already exists, then you'll need to login.
In this next step you'll enter your personal or business information, and click "create new account". You have now susccessfully created an online bidding account with General Auction Compnay.